about.
This project aimed to modernize the visual identity of the Centre communautaire Val-Martin (CCVM) and to create a new identity for the Centre communautaire Simone-Monet-Chartrand (CCSMC), while preserving their recognition within the community.
The CCVM logo was refreshed by retaining the existing symbol and pairing it with a modern, welcoming typeface.
Year
2024
Industry
Branding for Nonprofits
Client
Centre Communautaire Val-Martin
To ensure visual continuity between the two organizations, I designed the CCSMC logo by integrating their symbol into the distinctive shape of their new building, while preserving the hand-cut aesthetic that defines their visual language. This approach maintains a cohesive identity while reflecting the CCSMC’s role as a new inclusive and community-centered space.
A modular template system was then developed to support consistent, flexible, and sustainable communications across both centres.
